------------------------------ Official Press Release ------------------------------
The Most Advanced High-Definition Housing Available for Sony SR12 and SR11—Available Now!
August 12, 2008, Monterey, CA— Light & Motion is excited to announce that the Bluefin SR12 video housing is now shipping! The Bluefin SR12 housing is a compact, 1920 x 1080 high-definition video package built around Sony’s hard-disk drive (HDD) equipped camcorders, It’s rare that a product is so easy to use and also so fully featured, yet with the Bluefin SR12, Light & Motion has achieved just that.
“The move to solid-state media is huge,” says Daniel Emerson, Light & Motion’s CEO. “It removes mechanical complexity from the camera and speeds the editing process.” Emerson added, “With features like one-touch white balance and tele-macro, the Bluefin SR12 housing is well positioned to take advantage of all of the features that make the Sony HDR-SR12 the camera to have for 2008.”
“The pre-order response for this housing was incredible,” says Paul Barnett, Sales Manager for Light & Motion. “Sony’s move to hard-drive media has definitely set the underwater imaging industry abuzz. High-definition and hard-drive media are two very compelling reasons to consider this as your ‘must-have’ piece of underwater video-equipment this year.”
The Bluefin SR12 ($3,799) is a fully featured, high-definition video camera. Simply put, the Bluefin makes capturing underwater video footage a breeze. With non-penetrating electronic controls there is virtually no risk of the housing leaks typical with mechanical through-hole designs. The included 3.5" high-resolution monitor back gives an easy view of your subject and is included with the Bluefin SR12 housing as a standard feature! Whether you’re shooting with the standard lens or one of Light & Motion’s new Fathom wide-angle lenses, you’ll get rich color and deep contrast. The Bluefin SR12 will enable you to create HD footage that you’ll be proud to view and share.